Public relations is nothing new. For decades, PR has provided the means, outlets – tv, radio, newspapers, internet – and strategy companies need to manage messaging, perform damage control, and get ahead of crises. During that time, it’s been a must-have for anyone from startups to global conglomerates, an essential tool for shifting the narrative […]
However you slice it, targeted advertising isn’t a big fan favorite among consumers. For some, getting blasted with targeted ads based on past searches, site visits, and other online behavior can even come across as a bit intrusive or even creepy, especially when the products or messaging they see misses the mark entirely. But despite […]
A reputation crisis can broadside your business at any time, putting a massive dent in consumer trust and brand integrity. Taking robust, meaningful action to manage that crisis is key to avoiding long-term damage. This includes the disaster-spawned declines in market value and profitability that can quickly threaten your brand’s survival. With a solid reputation […]