Hotels and hospitality businesses face more potential threats to their brands and reputations than ever. With easy, widespread access to search results and online review platforms, anyone can find or post disparaging information about your business in seconds. Not only that, but negative Google reviews, social media backlash, and incidents of poor customer service or […]
People like to do business with companies they trust. Before the Digital Age, word of mouth was the primary source of trustworthy information about a business. Potential customers would ask their friends or family about their experience with the brand before buying a product or service. In the Digital Age, potential customers gain trustworthy information […]
A company’s success depends heavily on the level of trust consumers have in the business. Whether it’s the quality of a product or a company’s commitment to eco-friendly practices, a positive reputation is critical for the longevity and profitability of a business. One of the leading influences on a company’s reputation is the executive’s reputation. […]