Elements Of A Successful Online Social Media Profile
Social media is something that everyone, for business or personal reasons, should make full use of. Because so many people are now using it, it provides a fantastic opportunity to connect with a large number of people and to build a positive online reputation. In addition, it can help to increase the ranking of one’s website on the search engines. Essentially, each social media account is a visual representation of your brand or who you are and an opportunity to make a first impression. Since you never get a second chance to make a good first impression, you have to get it right the first time. Below are the key elements you should focus on, whether it is on Facebook, Pinterest, Instagram, Twitter, or any other social media platform.
1. Your Name and Username
Your name and username on social media are two different things and they are both important. Your name will show up in your URL and will count towards your ranking, but is not necessarily what people look for when they are searching. On social media, people usually don’t search by URL, they search for a particular keyword in the platform’s search box. Type in “Apple” in Twitter, for instance, and the top results you will see on your screen will not be related to the Apple brand. Thus, it is vital to think about how your customers or followers search for what you represent to make sure your username is appropriate.
2. Your Profile Picture
It appears that the profile picture is a complex issue because experts can’t agree on what it should include. Some say the brand logo is what matters, whereas others say a photograph of a person works better. In a way, it depends on who you are. Going back to the Apple example, it makes sense to use the logo, rather than a photograph of a random Apple employee. If, on the other hand, you are a blogger, then a personal picture is definitely the way forward. Of particular importance is that you use the same picture on all your social media platforms, and that you save the picture with your own name, which helps with your search engine ranking.
3. Your Links
Not every social media platform will allow you to link to a website. If they do, go ahead and use it to your advantage. Facebook allows you to put it under your profile picture, YouTube lets you put it on your channel page. Always center your link and place it in an easy to read font, so that it is visually attractive and can easily be noticed. If you can, use analytics so that you can see which social media channels send the most traffic to your website.
4. Your Bio
All social media networks allow you to write a couple of sentences that describe who you are. This is a great opportunity for you to think about a description of yourself in just one or two sentences, with the right keywords. Whenever you do anything online, you have to think about keywords. Share what makes you or your company great and try to use the same description across your different channels.
As part of your bio, you may also be able to indicate some of your interests. For instance, on Facebook, you can add your favorite books, movies, sports teams, and so on. This is something to take advantage of, because it will help attract people with similar interests. And even if you are a business, you should take advantage of this too, because it shows you endorse others and they may just do the same in return.
5. Your Cover or Background
Certain social media channels, like Twitter and YouTube, allow you to customize your background. Others, like Facebook, allow you to change your cover or header. Again, you must use this to your advantage, so choose your cover or background carefully so that it represents who you are, or your brand, if you are a business.
Other Things to Consider
The above are the five key elements of a successful online social media profile, but they focus mostly on the appearance of your social media profile. There are other elements to take into account as well. For instance, your privacy settings are also very important. You must make sure that any information you want others to share is set to public, but that others aren’t able to access or change other elements of your pages.
Another key element is that you actually use that particular social media platform. Having a Facebook page, Twitter account, or YouTube channel is a start, but it is not enough. People expect you to use those channels to socialize. You can do that, first of all, by engaging with and talking to friends and followers, rather than simply collecting them. Secondly, you may join various industry-relevant groups and participate in discussions there. Last but not least, you must ensure that any content you share is relevant and something that people find useful.